Nichole Yamchuk (she/her) is the Founder and CEO of Advocate Fundraising, a virtual social purpose business that partners with non-profits across Canada to build sustainable funding strategies. With over 17 years of experience in fundraising, grant writing, and nonprofit capacity-building, Nichole supports organizations in clarifying their vision, securing funding, and reducing overwhelm. Her work spans everything from small grassroots projects to multi-million dollar capital campaigns—always rooted in ethics, inclusion, and advocacy.