Developing a Contingency Plan
Having a backup plan to retain staff when grant funding ends is crucial.
Notice I didn’t say 'if' grant funding ends—because great leaders always have a contingency plan. Your people are invaluable, and you owe it to them to be prepared for any eventuality.
Imagine NASA declaring a successful rocket launch after using 100% of the fuel just to reach orbit. Just as NASA ensures enough fuel for the entire mission, nonprofits must ensure they have a sustainable plan for staff retention beyond the initial grant period.
Prepare to retain the position through an expanded funding strategy and consider upgrading your grant management systems to optimize success, as Jan Spackman did. This will help sustain the progress your new employee is making in fulfilling your organization’s mission.
By diversifying your funding sources and enhancing your grant management capabilities, you can ensure continued support for critical roles and maintain momentum toward your goals. And the best part is this gives your employees peace of mind and creates a feeling of safety in the workplace, which everyone deserves.
Communicating With Grantors
When a foundation supports a position within your organization, it’s important to go beyond merely reporting raw data.
Engaging grantors with compelling stories of impact and consistent communication can be the difference between securing recurring funds or being left looking for new funding alternatives.
Here are some strategies:
Include Grantors in Your Communications
- Add the foundation’s employees to your newsletter distribution list to keep them informed about ongoing activities and successes.
- Ensure that grantors are exposed to your organization's social media content, showcasing stories of impact (not just data).
- Use storytelling to highlight the real-world effects of their support on your programs and beneficiaries. After all, the work quite literally wouldn’t be possible without them.
Provide Routine Engagement
- While some grant-funded positions only require annual reporting, don’t limit your communication to just once a year. Regular updates can keep grantors engaged and invested in your mission.
- Schedule regular updates or informal meetings to discuss progress, challenges, and upcoming plans. This proactive approach expresses the value and gratitude you have for your grantor, and no one wants to see you succeed more than they do.
Prioritize Proactive Communication
- Even if not required frequently, provide detailed and transparent reports that include both quantitative data and qualitative narratives.
- Engage grantors in a feedback loop, showing that their investment is continually valued by asking for their input.
By integrating grantors into your regular communication and engaging them with compelling stories, you help them see the value of their investment beyond just data.
This approach shouldn't be viewed merely as a tactic for securing future funding. As a nonprofit leader, it's important to genuinely value those who invest in your organization's frontline work just as much as you value your team members who are delivering it.
This holistic approach to stakeholder engagement fosters a deeper, more meaningful connection and demonstrates your commitment to transparency and shared mission success.
Check out this list of post-award grant management best practices for more tips on communicating with grantors.
Leveraging Local Opportunities
If you think you and your team love helping others and creating positive social change, wait until you hear about universities and their passion for community research. Consider partnering with them.
Universities are eager to apply their research in real-world settings and can offer valuable resources, knowledge, and enthusiastic students. Collaborating with them can lead to innovative solutions for your programs and provide research-based evidence to support your initiatives, enhancing your ability to attract additional funding.
Similarly, local businesses are often keen to support community initiatives as part of their corporate social responsibility efforts. By engaging local businesses, your organization may secure financial support, in-kind donations, and volunteer assistance. These partnerships can boost your program's capacity while helping businesses fulfill their community engagement goals. Leveraging these local opportunities effectively can significantly enhance your nonprofit's resources and impact.